Trademark Registration in Sweden - Protect Your Brand Nationwide

Applicants resident within the European Economic Area (EEA) may file directly with PRV without appointing a local representative. However, applicants domiciled outside the EEA are required to act through a qualified representative. Legacy Partners provides full representation through its network of PRV-experienced professionals.

Yes. PRV permits multi-class applications. A single application may cover multiple classes of goods and/or services, with an additional official fee payable for each class beyond the first.

A Swedish trademark is valid for 10 years from the filing date and is renewable indefinitely for successive 10-year periods, subject to timely payment of the renewal fee to PRV.

Yes. Individuals and foreign companies (whether EEA-based or not) may register a trademark in Sweden without incorporating a Swedish entity. Non-EEA applicants must appoint an authorised representative for all PRV proceedings.

All applications and correspondence with PRV must be in Swedish. The specification of goods and services must be filed in Swedish. Legacy Partners handles all translation requirements on behalf of clients.

The opposition period in Sweden is three (3) months from the date of publication of the application in the Swedish Trademark Gazette (Varumärkestidning). Third parties holding prior rights may file an opposition within this window. Extensions of the opposition deadline are not generally available.

Yes. An applicant may seek registration in any class within the Nice Classification — Classes 1 to 34 cover goods, and Classes 35 to 45 cover services. A single multi-class application may include both goods and services classes.

No. Sweden operates a first-to-file system, and prior use is not a precondition for filing. However, a registered trademark must be put to genuine use in Sweden within five years of registration; otherwise, it may be vulnerable to revocation on non-use grounds.

Both options are available. An EUTM filed with EUIPO covers all 27 EU Member States including Sweden with a single registration, and is typically more cost-effective for businesses targeting multiple EU markets. However, a Swedish national trademark may be preferable where a targeted national strategy is required, where EUTM proceedings face opposition in another EU member state, or where a fallback national right is needed as part of a broader portfolio strategy.

No. A Swedish national trademark provides protection only within the territory of Sweden. To protect your brand in Norway, Denmark, Finland, or other EU or non-EU countries, separate national filings, an EUTM registration, or a Madrid Protocol international registration designating each relevant jurisdiction is required.

Yes. As a member of the Paris Convention, Sweden extends protection to well-known marks within the meaning of Article 6bis of the Convention, even where they are not registered locally. Such marks may be invoked in opposition and cancellation proceedings before PRV.

Yes. A registered Swedish trademark may be assigned or licensed, in whole or in part. To be fully enforceable against third parties, assignments and licences should be recorded in the Swedish Trademark Register at PRV.

Legacy Partners is a globally trusted trademark and IP services firm offering end-to-end registration, prosecution, enforcement, and portfolio management in Sweden and over 150 jurisdictions worldwide, with transparent pricing, dedicated account management, and direct access to PRV-experienced professionals.