Trademark Opposition in Action: What Taylor Swift’s Latest Legal Move Teaches Brand Owners
In February, Taylor Swift’s intellectual property holding company, TAS Rights Management, LLC, initiated formal trademark opposition proceedings against United States trademark application no. 99170193, filed by Cathay Home Inc.. The opposition—filed on 11 February and currently ongoing—relies on two core legal grounds under U.S. trademark law: Likelihood of confusion under Section 2(d) of the Trademark […]
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