India’s First Scent Trademark: A Turning Point in Sensory Branding and IP Law
In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted India’s first-ever olfactory trademark application—a rose-like floral scent applied to tyres. This decision marks a transformative step in the country’s evolving recognition of non-traditional trademarks and positions India firmly within global debates on sensory branding. This development draws strength from three […]
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