News & Insights

The United Arab Emirates has introduced a new initiative aimed at accelerating patent registration procedures through cooperation with the United States Patent and Trademark Office (USPTO). The arrangement is expected to simplify examination procedures for corresponding UAE patent applications by allowing the UAE authorities to rely, in part, on favorable examination outcomes issued by the […]

Introduction Under US trademark law, rights in a mark are fundamentally grounded in actual use—not mere creation, conception, or registration. A trademark or service mark must be actively used in commerce to identify and distinguish the source of goods or services before legal protection attaches. This principle, codified in the Lanham Act (15 U.S.C. §§ […]

When a business launches a new brand or expands into new markets, securing and defending trademark rights becomes essential. In the United States, trademarks gain stronger legal standing through federal registration with the United States Patent and Trademark Office (USPTO). But even federal registration isn’t the final chapter in a mark’s life cycle. Federal trademark […]

In February, Taylor Swift’s intellectual property holding company, TAS Rights Management, LLC, initiated formal trademark opposition proceedings against United States trademark application no. 99170193, filed by Cathay Home Inc.. The opposition—filed on 11 February and currently ongoing—relies on two core legal grounds under U.S. trademark law: Likelihood of confusion under Section 2(d) of the Trademark […]

As businesses expand beyond borders, protecting brand identity becomes critical. Whether you plan to operate in multiple jurisdictions or only a select few key markets, understanding how to register a trademark internationally helps you avoid infringement risks and costly legal disputes. This guide explains international trademark registration methods, when to avoid the Madrid System, and […]

In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted India’s first-ever olfactory trademark application—a rose-like floral scent applied to tyres. This decision marks a transformative step in the country’s evolving recognition of non-traditional trademarks and positions India firmly within global debates on sensory branding. This development draws strength from three […]

Securing a trademark is one of the most important steps in building a lasting and recognizable brand. However, many businesses — especially startups and entrepreneurs — make avoidable mistakes during the process, which can lead to rejection, disputes, or even loss of rights. At LP.Global, our mission is to simplify the trademark journey with a […]

The world of trademark registration has traditionally been seen as slow, complex, and paper-heavy. However, the rise of legal technology (legal-tech) is transforming the way businesses protect their intellectual property. At LP.Global, we believe technology is the key to making global trademark protection faster, more transparent, and more accessible than ever before. The Evolution of […]

The legal industry has traditionally been rooted in paperwork, manual reviews, and time-consuming approvals. But today, technology is changing the way legal services — especially trademark protection — operate. At LP.Global, automation and artificial intelligence (AI) lie at the heart of our mission to make global trademark management faster, smarter, and more transparent. What is […]