How Do Trademarks and Trade Dress Build a Lasting Brand?
What Makes a Brand Truly Distinctive? A great brand is never an accident. It is the outcome of deliberate choices made early and protected consistently over…

30 Jul 2026
Guidance, updates and analysis on trademarks and IP protection worldwide.
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What Makes a Brand Truly Distinctive? A great brand is never an accident. It is the outcome of deliberate choices made early and protected consistently over…

What Is the USPTO’s New Reconsideration Deadline Update? The United States Patent and Trademark Office (USPTO) has introduced a procedural change that gives trademark applicants more…

By Hashim Wafa, Corporate & Cross-Border IP Lawyer at Legacy Partners – Trademark & IP Services. Published on July 28, 2026 Saudi Arabia has formally acceded…

What Is China’s Revised Trademark Law China has passed a comprehensive revision of its Trademark Law, marking the most significant update to the country’s trademark regime…

Why Trademark Protection in Sudan Matters for GCC and International Businesses Trademark protection in Sudan works differently from many neighbouring jurisdictions, and businesses that assume Madrid…

What Is UK Trademark Registration and Why Does It Matter? UK trademark registration is the process of formally protecting a brand name, logo, slogan, or combined…

Generative AI has moved faster than the law meant to govern it. Most of the resulting litigation so far has focused on copyright who owns the…

What the Law Protects Without Registration Under the Trademarks Act 2019, a brand that has achieved significant recognition among the relevant Malaysian public can qualify as…

The Kingdom of Bahrain has enacted Law No. (21) of 2026, formalizing the country’s accession to the Locarno Agreement, the treaty establishing the international classification system…
