Trademark Registration in New Zealand- Protect Your Brand Nationwide

Trademarks in New Zealand are administered by the Intellectual Property Office of New Zealand (IPONZ), part of the Ministry of Business, Innovation and Employment (MBIE). IPONZ manages the examination, registration, and maintenance of trademarks. New Zealand is a member of the Madrid Protocol, allowing for international registration designations. The office conducts a substantive examination for distinctiveness, potential to offend (including Māori cultural considerations), and conflict with prior marks.

File your trademark in New Zealand Get a free quote

Last updated 5 August 2026

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Why register
Our services
Registration process
Documents required
Fees
Timeline and renewal
Client stories
Insights
Nearby countries

Why register your trademark in New Zealand

Exclusive Rights
Grants you exclusive legal ownership and control over your trademark for the registered goods/services throughout New Zealand.
Legal Enforcement
Enables you to take action against infringement, counterfeiting, and unauthorized use through IPONZ and New Zealand courts.
Nationwide Protection
Secures trademark protection across all of New Zealand, regardless of where your business operates.
Market Positioning
Strengthens brand identity, builds consumer trust, and enhances competitive advantage in the New Zealand market.

Our trademark services in New Zealand

End-to-end support from our licensed in-country attorneys, from the first search to lifelong protection.

Attorney-Assisted Search
In-depth legal search for potential conflicts in New Zealand.
Trademark Registration Services
Complete filing and application management for New Zealand trademarks.
Trademark Renewal Services
Hassle-free renewals to maintain your New Zealand trademark protection.
Watch & Monitoring Services
Continuous monitoring of New Zealand trademarks to identify potential conflicts.
Ownership Transfer / Assignment
Efficient handling of trademark ownership transfers in New Zealand.
Licensing & Franchising Support
Expert guidance to license or expand your New Zealand brand.

Trademark registration process in New Zealand

Here is how to register a trademark in New Zealand, step by step.

Here is the step-by-step process followed for trademark registration in New Zealand.

Filing
A free search of the IPONZ Trademarks Register using Trade Mark Check is strongly recommended to check for conflicting marks. The application is submitted via IPONZ secure online portal.
Examination
IPONZ examines the application for compliance with formal requirements and substantive grounds, compliance with the law including a cultural assessment for marks containing Māori elements).If your mark contains Māori elements, the application will be referred to the Māori Trade Marks Advisory Committee (MTAC). The MTAC will assess the proposed trade mark, and advise whether the use or registration of your mark is likely to offend Māori. An examination report is issued in due course.
Acceptance & Publication
If the application clears examination without objections, the mark
is published in the Trademarks Journal for opposition.
Opposition Period
A 3-month opposition period follows publication. There is a requirement to wait 6 months from your filing date in case an application with an earlier priority date is received. If no complications arise, your accepted application will become registered 6 months after its filing date.
Registration
If there are no oppositions and all requirements are met, IPONZ issues a Registration Certificate, granting exclusive trademark rights.
Validity & Renewal
The protection is granted for a term of ten years. A request for renewal can be made up to 12 months in advance. The registration may be restored if the renewal fee is paid within the 6-month grace period following the due date.

Ready to file in New Zealand?

Start your application in a few minutes. Nothing is filed until you approve the written quote.

File your trademark

Documents required for trademark registration in New Zealand

Applicant’s name and address
Description of goods/services
Trademark Representation for image/combined marks by a clear JPG file (under 10 MB)
For Foreign Applicants: A local address for service in New Zealand is a legal requirement and is typically fulfilled by appointing a qualified trademark attorney.

Trademark registration fees in New Zealand

Fees in USD. We confirm the full cost in writing before you instruct us.

Service	Official fee
Filing/ Application fee(1st class)	64
Each Additional class	64

* Fees are indicative and subject to change. Contact us for the latest details.

Timeline, validity and renewal

How long registration takes

without objections.

Validity and renewal

The protection is granted for a term of ten years. A request for renewal can be made up to 12 months in advance. The registration may be restored if the renewal fee is paid within the 6-month grace period following the due date.

Client stories

Businesses that trust us with their brands across borders.

We had an excellent experience working with Legacy Partners for trademark registration and brand protection services in India. Their expert team guided us throughout the filing process, ensuring accurate documentation, timely updates, and seamless support. Their professionalism and intellectual property expertise gave us confidence in protecting our brand identity while supporting our expansion into new markets.

Mohammed Ashkar AliMouzy

We had a seamless experience working with Legacy Partners for trademark registration services in Bahrain. Their professional team provided excellent support throughout the trademark filing process, ensuring timely updates, accurate documentation, and smooth coordination. Their expertise in intellectual property and brand protection services helped us secure our brand identity with confidence.

SabirK.K Food Product

* Client stories are shared with permission.

Insights on New Zealand IP protection

New Zealand